PURC CAFFEINE
MY STORY
10 YEARS IN THE MAKING
THE
IDEA
While working in the music and entertainment industries, Monster™ and Redbull™ were basically a food group. (I still love them actually.) But the sugar and mystery ingredients has finally caught up with me. My body is just done with it all, but I still wanted (needed) my daily caffeine. So I went looking for options and quickly realized nothing on the market was actually pure. Everything was packed with fillers, additives, and ingredients that sound like WiFi passwords.
So naturally, I did the only logical thing: I dove headfirst into the pharmaceutical world to see if I could make something better. No prior experience. No formal education.
The day the first 100% pure caffeine samples arrived...
... I knew I was on to something.
THE
VIALS
I definitely didn't want to carry around some ugly, bulky, plastic container full of pills. I needed a container that easily fit in my pocket or hung around my neck.
It had to be high quality, built to last.
Reusable and multipurpose.
Stylish, yet inconspicuous.
... challenge accepted.
PLASTIC WAS OUT.
METAL WAS IN.
THE BRUTAL LEARNING
CURVE
Fast forward years of learning about product design, mechanical engineering, prototyping, drug manufacturing, international regulations, and the weird politics nobody warns you about. Plus a few life curve balls that every entrepreneur goes through, just to keep things real.
Navigating the pharmaceutical industry and everything surrounding it was truly a nightmare. Not to mention how complicated it was to precision engineer the brass vials, and designing custom one of a kind machinery to fill them. It was a deeply expensive and time consuming rabbit's hole I was not at all expecting. But when you're trying to create something totally new, against industry norms...
NOTHING IS EVER EASY.
WHAT'S
NEXT
It’s been quite the journey just getting to this point. But I know once people give PURE CAFFEINE a try, and use the vials, they'll understand what all the fuss is about.
Now to just finish the website, spin up the socials, and post a few fancy photos.
Then run some ads?
NOPE.
REALITY
CHECK
Let’s be real though. As a solopreneur, I’m not about to try going toe-to-toe with Monster™ or Red Bull™ in ad space. I’d have to sell a kidney (or two) just to match what they spend before lunch. So instead of playing that game, I’m doing marketing the other way I know how:
REAL.
LOUD.
UNFILTERED.
....WITH A BIT OF CRAZY.
TRIAL BY
FIRE
Like anything new, people need first hand experience. My crew and I will be hitting the road later this year, hitting bars, clubs, car shows, and events. Anywhere caffeine depraved humans are questioning their life choices and could use our help.
One by one we’ll put PURC directly into their hands and let their raw opinions speak the truth and do the marketing.
No glossy campaigns.
No fake reviews.
No Ai slop.
CREATIVE
CHAOS
Through PUR MKTG, I’ve worked shoulder-to-shoulder with some insanely talented people who also live and breathe their craft. I’ve got nothing but respect for the goals, dreams, and sacrifices that come with that life. Because, unless you’ve lived it, you have no idea how ruthless and unforgiving the music industry really is.
We’ll be collaborating with old friends and new, not just to build a banging soundtrack and some crazy live promotions for PURC, but to take you behind the scenes of their lives. Their grind. Their dreams.
BEHIND THE
SCENES
If you’ve ever wanted a front-row seat to what it actually takes to build a company like this from the ground up, to hear what to do and definitely what NOT to do... strap in, follow along, and interact with my crew and I. It's going to be quite the adventure as we try and figure this all out.
THE
CREW
TBH, we're all a bunch of regular small town Canadian's, still young at heart. So we’re fully embracing our redneckery heritage and also launching Modern Redneck Engineering.
A channel where interesting, practical, and truly ridiculous ideas see the light of day. Because honestly, life's just to short to take it seriously all the time...
From transforming a totalled Pontiac GXP into a wild show car to get PURC across the country, to building triple-axis roman-candle Gatling guns for our 350-HP SeaDoos (seriously)... there's a reason our slogan is:
“Dumb Ideas Start Here”
